Influencers: key figures in today’s digital landscape, are everywhere online, capturing attention and shaping opinions. While influential figures have always existed, with the advent of social media in the early 2000s, this phenomenon has reached an unprecedented scale. But how much does what they show on social media influence the way we live and see ourselves? This article analyzes how their online presence affects the self-esteem, body image, and values of young people (and even the not-so-young!).
The often-idealized realities presented on influencers’ profiles can easily trigger feelings of inadequacy. By showcasing effortless success and unattainable luxury without revealing the necessary effort, they risk creating distorted expectations of real life. This is compounded by the promotion of unrealistic beauty standards, featuring heavily edited bodies and extreme diets, which erodes self-acceptance and can encourage unhealthy behaviors. The impact of such curated content is starkly illustrated by cases like Belle Gibson‘s false claims about curing cancer with natural remedies. Furthermore, the rise of figures like Andrew Tate, whose notoriety is built upon negative and often misogynistic content, demonstrates how influencers can also disseminate harmful ideologies and negatively shape the values of their young audience.
Fortunately, there is also the other side of the coin. Many influencers offer genuine inspiration, motivating people to cultivate passions, express creativity, and pursue their goals. Some build supportive online communities where followers feel welcomed and find belonging. Consider MrBeast, whose philanthropic initiatives demonstrate the positive impact of online popularity. Or think of figures like Greta Thunberg, whose climate activism has mobilized millions globally. Body positivity influencers also play a vital role by promoting inclusive body images and self-acceptance. Finally, scientists and popularizers use social platforms to share knowledge, counter fake news, and stimulate critical thinking.
To navigate this complex landscape effectively, developing discernment is crucial. This empowers individuals to distinguish between constructive content and harmful narratives. By cultivating a conscious and analytical approach to social media, new generations can harness its potential for growth and positive change, both personally and globally.
Author: Chiara Monterosso (JUMP – Italy)